Close-Up: Big Awards 2008 - a winners' roll call
31 Oct 2008
created a string of groundbreaking ads such as "balls" and "Play-Doh" for Sony Bravia. He's now returned ...
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Annual: Top 10 DM Campaigns
12 Dec 2008
A simple concept: send ten objects from ten different brands in a box to subscribers on a Saturday morning. Rory Sutherland called it "one of the biggest ideas in DM in years", and you get the feeling that he's right. In the first box, products ranged from Sony Bravia Play-Doh to a clubhouse lounge offer ...
Big Awards 2008: Consumer durables & furniture
24 Oct 2008
Title: Play-Doh Client: Sony Brand: Bravia General manager: James Kennedy Agency: Fallon London ...
Royal Mail partners with advertisers to launch sampling initiative
04 Sep 2008 | by Alison Donnelly
mailing, to just under 1000 ABC1 males, included a range of brands including a small tub of Play Doh from ...
Fallon beats three to global Sony Bravia task
29 Aug 2008 | by Kate Nettleton
produced three Cannes award-winning campaigns for Sony Bravia - "balls", "paint" and "Play-Doh". Despite ...
The picture: TV
18 Jul 2008 | by Lindsey Clay, marketing director, Thinkbox
are the Carling boys in space, Sony's Play-Doh bunnies, Skoda's cake-car, Boots' girls coming, Brylcreem ...
How will HD revolutionise advertising?
10 Jun 2008 | by Lucy Rouse
- including the award-winning balls, paint and Play-Doh sequences - have contained HD elements and, last ...
Power 100 Marketers of 2008: 51-100
28 May 2008 | by Staff
the 'Play-Doh Bunnies' and 'Foam' ads. Martin-Cruz says his strategy is about encouraging consumers to view ...
Fallon's Gorilla scoops black pencil in D&AD awards
15 May 2008 | by Kunal Dutta
Full D AD results table The ad, which also won a Yellow for best use of music, topped a strong night for Fallon s television ads, which picked up a number of Yellows in other categories. Sony s Play-Doh won in the both the animation visual effects (Passion Pictures ...
Samsung looks to pre-load HDTV sets with films
15 Apr 2008 | by Gareth Jones
-end lifestyle accessories. While the brand s iconic Balls , Paint and Play-Doh Bunnies ads have focused ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
