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Flack's Week: 9 March

controversial Play-Doh creations, Hill Knowlton was crowned the winner and has the 'honour' of organising ...

Annual: Top 10 DM Campaigns

A simple concept: send ten objects from ten different brands in a box to subscribers on a Saturday morning. Rory Sutherland called it "one of the biggest ideas in DM in years", and you get the feeling that he's right. In the first box, products ranged from Sony Bravia Play-Doh to a clubhouse lounge offer ...

The Work: Private view

Let's start in New York with a brilliant ad for Play-Doh. We see the colourful, mouldable ... this be the end of it. "Play-Doh" is first rate and I bet there's a whole load of you wishing you'd done it first ... Exposure: Direct mail 6. SONY BRAVIA Project: Play-Doh Client: James Kennedy, general manager, Sony ...

The Work: New campaigns - UK

THE LOWDOWN Following on from Fallon's "Play-Doh" TV spot, Dare has created a new version of Sony's www ...

NEWS: STOP PRESS

Hasbro invites three to pitch for Play-Doh...Hasbro invites three to pitch for Play-Doh Toy company Hasbro is seeing pitches from three PR agencies for its Playskool and Play-Doh brands. Lynne Franks, Burson-Marsteller and Jackie Cooper, which already handles PR for Hasbro s Sindy doll, will pitch next week. Edelman to take ...

 

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