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How will HD revolutionise advertising?

10 Jun 2008 | by Lucy Rouse

- including the award-winning balls, paint and Play-Doh sequences - have contained HD elements and, last ...

Brand barometer - Sony pulls another rabbit out of the hat

23 Oct 2007 | by Sundip Chahal

. This time it features a horde of multicoloured Play-Doh rabbits swarming around New York to the sound of the Rolling Stones She s a Rainbow, finishing up with a giant 30ft red Play-Doh bunny. It is just ... and blowing up 70,000 litres of paint, this ad used 2.5 tonnes of Play-Doh to make the 200 rabbits and filming ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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