The week in marketing
24 Feb 2009
and retail branding by Fitch. Previous ads in the Bravia series, including 'Balls', 'Paint' and 'Play-doh ...
Search results for Play-doh
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Beyond digital
01 Mar 2010 | by Kunal Dutta
advertising with award-winning spots, including 'Balls', 'Paint' and 'Play-doh', was cast aside in favour ...
Samsung fills top position
21 Oct 2008 | by Fiona Ramsay
Martin-Cruz has taken the top role at Samsung, where he is now head of marketing, following the exit of Anthony Marsella in June with no job to go to. Martin-Cruz left Sony in July after three years heading the company's 22-strong marketing team. He led campaigns such as the Bravia 'Paint' and 'Play-doh ...
The Marketing Profile: Tom Hings of Royal Mail
30 Sep 2008 | by Alison Donnelly
of boxes of free branded goods to consumers. The test mailing, which included a small tub of Play-Doh from ...
Royal Mail TV ads to showcase business service record
09 Sep 2008 | by Gemma Charles
under 1000 ABC1 males, included a small tub of Play-Doh from Sony Bravia. Car maker Nissan provided a ...
Royal Mail partners with advertisers to launch sampling initiative
04 Sep 2008 | by Alison Donnelly
mailing, to just under 1000 ABC1 males, included a range of brands including a small tub of Play Doh from ...
Careers: Brand manager of the week - Angela McGee, Brand manager, Volvic Aquadrinks, Danone Waters
27 Aug 2008
. - Which ad campaign do you wish you'd commissioned? Sony Bravia's 'Play Doh' - fantastic execution and a ...
East Coast rail service adds TV to 'miniatures' campaign
07 Aug 2008 | by Alex Brownsell
Palace. The five executions are directed by Darren Walsh, who previously worked on the Sony Bravia Play Doh Rabbits' campaign, and feature a voiceover by Peep Show star David Mitchell. ...
Power 100 Marketers of 2008: 51-100
28 May 2008 | by Staff
the 'Play-Doh Bunnies' and 'Foam' ads. Martin-Cruz says his strategy is about encouraging consumers to view ...
Samsung looks to pre-load HDTV sets with films
15 Apr 2008 | by Gareth Jones
-end lifestyle accessories. While the brand s iconic Balls , Paint and Play-Doh Bunnies ads have focused ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
