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Power 100 Marketers of 2008: 51-100

the 'Play-Doh Bunnies' and 'Foam' ads. Martin-Cruz says his strategy is about encouraging consumers to view ...

The Week: Best of the blogs

It won't change the world, but the new Carling space ad is better than Cadbury's "gorilla", Orange's "rainbow", Sony's "Play-Doh" and Guinness' "domino" combined. Carling ads used to be good pieces of work for a brand that felt like it was being taken downmarket. This is a different keg of beer. The "belong ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.