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A simple concept: send ten objects from ten different brands in a box to subscribers on a Saturday morning. Rory Sutherland called it "one of the biggest ideas in DM in years", and you get the feeling that he's right. In the first box, products ranged from Sony Bravia Play-Doh to a clubhouse lounge offer ...
Fallon's follow-up to the Sony Bravia "Play-Doh", "paint" and "balls" series of ads was shot in a square in Venaria, Italy, featuring a giant zoetrope. The contraption showed a moving image of the Brazilian football star Kak . View footage of the ad shoot above. ...
LONDON - Fallon's follow-up to the Sony Bravia "Play-Doh", "paint" and "balls" series of ads
' "tipping point" and Sony's "Play-Doh", we included a huge amount of work that was not big budget ...
It is the second successive year that an ad by the London agency has grabbed the top spot following the success of "paint" in 2007. The ad picked up 30 points overall while the agency had two further executions in the top five with "The baking of Fabia" for Skoda and "Play-Doh" for Sony Bravia ...
created a string of groundbreaking ads such as "balls" and "Play-Doh" for Sony Bravia. He's now returned ...
Title: Play-Doh Client: Sony Brand: Bravia General manager: James Kennedy Agency: Fallon London ...
Martin-Cruz left in July after three years at Sony, where he led campaigns including Fallon's "paint" and "Play-Doh" ads for Sony Bravia. Martin-Cruz's appointment follows the departure of Anthony Marsella, who left in June without a job to go to. ...
Martin-Cruz has taken the top role at Samsung, where he is now head of marketing, following the exit of Anthony Marsella in June with no job to go to. Martin-Cruz left Sony in July after three years heading the company's 22-strong marketing team. He led campaigns such as the Bravia 'Paint' and 'Play-doh ...
. Meanwhile, Cadbury's "gorilla", Sony's "Play-Doh", Boots' "here come the girls", Sony's "Walkman", Levi ...
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