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Campaign video - behind the scenes at Sony's latest ad shoot

Fallon's follow-up to the Sony Bravia "Play-Doh", "paint" and "balls" series of ads was shot in a square in Venaria, Italy, featuring a giant zoetrope. The contraption showed a moving image of the Brazilian football star Kak . View footage of the ad shoot above. ...

"Gorilla" tops 2008 Gunn Report

It is the second successive year that an ad by the London agency has grabbed the top spot following the success of "paint" in 2007. The ad picked up 30 points overall while the agency had two further executions in the top five with "The baking of Fabia" for Skoda and "Play-Doh" for Sony Bravia ...

Big Awards 2008: Consumer durables & furniture

Title: Play-Doh Client: Sony Brand: Bravia General manager: James Kennedy Agency: Fallon London ...

Royal Mail partners with advertisers to launch sampling initiative

mailing, to just under 1000 ABC1 males, included a range of brands including a small tub of Play Doh from ...

Fallon beats three to global Sony Bravia task

produced three Cannes award-winning campaigns for Sony Bravia - "balls", "paint" and "Play-Doh". Despite ...

How will HD revolutionise advertising?

- including the award-winning balls, paint and Play-Doh sequences - have contained HD elements and, last ...

Power 100 Marketers of 2008: 51-100

the 'Play-Doh Bunnies' and 'Foam' ads. Martin-Cruz says his strategy is about encouraging consumers to view ...

Samsung looks to pre-load HDTV sets with films

-end lifestyle accessories. While the brand s iconic Balls , Paint and Play-Doh Bunnies ads have focused ...

Sony's latest TV ad to feature foam bubbles

included Balls , Paint and Play-Doh Bunnies . Sony has a UK marketing budget of 21m, more than half ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.