AMV wins Kinsale Agency of the Year
16 Sep 2008 | by Matt Williams
Sharks, six of which were golds, including three for Sony "Play-Doh" by Fallon. MJZ Group also performed ...
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The Marketing Profile: Tom Hings of Royal Mail
30 Sep 2008 | by Alison Donnelly
of boxes of free branded goods to consumers. The test mailing, which included a small tub of Play-Doh from ...
Royal Mail TV ads to showcase business service record
09 Sep 2008 | by Gemma Charles
under 1000 ABC1 males, included a small tub of Play-Doh from Sony Bravia. Car maker Nissan provided a ...
Royal Mail introduces branded objects mail product
04 Sep 2008 | by Daniel Farey-Jones
Normal 0 In the pilot 1,000 ABC1 men aged 24-35 were sent a light blue cardboard box, branded "Matter", containing objects including soap crayons from Nissan, tubs of Play-Doh from Sony Bravia and a sweatband from Nintendo Wii as well as a Clubhouse Lounge offer from Virgin Atlantic. Royal Mail ...
Royal Mail partners with advertisers to launch sampling initiative
04 Sep 2008 | by Alison Donnelly
mailing, to just under 1000 ABC1 males, included a range of brands including a small tub of Play Doh from ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
