to remove filtersClose-Up: Why Sony isn't after another 'balls'
23 Apr 2010 | by Claire Beale
. Not "balls", "paint" or "Play-Doh" great. But then Fallon wasn't doing "great" by the time it lost the Sony ...
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Close-Up: Why Sony isn't after another 'balls'
23 Apr 2010 | by Claire Beale
. Not "balls", "paint" or "Play-Doh" great. But then Fallon wasn't doing "great" by the time it lost the Sony ...
Opinion: Perspective - Doing the best work is no longer good enough
07 Aug 2009 | by Claire Beale, claire.beale@haymarket.com
"balls", "paint" and "Play-doh". So Sony's extremely pleased. But that's not enough. Ben Moore ...
Diary: The best awards show award goes to ..
23 Jan 2009
figures, toy cars, mini models, Play-Doh and other bits and bobs (a bit like a Blue Peter art project), the agency pieced together Levi's "launderette", Volkswagen Polo's "police shoot-out", Sony Bravia's "Play-Doh ...
Annual: Top 10 DM Campaigns
12 Dec 2008
A simple concept: send ten objects from ten different brands in a box to subscribers on a Saturday morning. Rory Sutherland called it "one of the biggest ideas in DM in years", and you get the feeling that he's right. In the first box, products ranged from Sony Bravia Play-Doh to a clubhouse lounge offer ...
Campaign video - behind the scenes at Sony's latest ad shoot
11 Dec 2008 | by Staff
Fallon's follow-up to the Sony Bravia "Play-Doh", "paint" and "balls" series of ads was shot in a square in Venaria, Italy, featuring a giant zoetrope. The contraption showed a moving image of the Brazilian football star Kak . View footage of the ad shoot above. ...
Fallon takes over Italian square for latest Bravia spot
27 Nov 2008 | by Kate Nettleton
LONDON - Fallon's follow-up to the Sony Bravia "Play-Doh", "paint" and "balls" series of ads
Production Essays: The global view
14 Nov 2008 | by Steve Davies, Advertising Producers Association
' "tipping point" and Sony's "Play-Doh", we included a huge amount of work that was not big budget ...
"Gorilla" tops 2008 Gunn Report
11 Nov 2008 | by Noel Bussey
It is the second successive year that an ad by the London agency has grabbed the top spot following the success of "paint" in 2007. The ad picked up 30 points overall while the agency had two further executions in the top five with "The baking of Fabia" for Skoda and "Play-Doh" for Sony Bravia ...
Close-Up: Big Awards 2008 - a winners' roll call
31 Oct 2008
created a string of groundbreaking ads such as "balls" and "Play-Doh" for Sony Bravia. He's now returned ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
