Talk of the site: Facebook brand buddies, Kerry Katona and Proctoids
26 Oct 2007 | by Bill Britt
the customers will need. In a critique of the Sony Bravia Play-Doh ad, Nic Niewart acts like a P G ...
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The Work: Private view
02 Nov 2007
Let's start in New York with a brilliant ad for Play-Doh. We see the colourful, mouldable ... this be the end of it. "Play-Doh" is first rate and I bet there's a whole load of you wishing you'd done it first ... Exposure: Direct mail 6. SONY BRAVIA Project: Play-Doh Client: James Kennedy, general manager, Sony ...
McCann accused of copying Heinz sliced bottle ad
25 Oct 2007 | by Staff
. Two weeks ago, similar accusations were levelled at Fallon for its play-doh commercial for Sony ...
Brand barometer - Sony pulls another rabbit out of the hat
23 Oct 2007 | by Sundip Chahal
. This time it features a horde of multicoloured Play-Doh rabbits swarming around New York to the sound of the Rolling Stones She s a Rainbow, finishing up with a giant 30ft red Play-Doh bunny. It is just ... and blowing up 70,000 litres of paint, this ad used 2.5 tonnes of Play-Doh to make the 200 rabbits and filming ...
Close-Up: Live issue - When copywriting ends and copyright begins
19 Oct 2007 | by James Hamilton
. The latest ad to be branded for "thievery" is Fallon's new "Play-Doh" spot for Sony Bravia. In a flurry ... page is any measure, "Play-Doh" is the latest example of an industry bereft of ethics, interested only ... kozyndan two years ago. What Passion Pictures did in the making of 'Play-Doh' was purely to execute an idea ...
The Work: New campaigns - UK
19 Oct 2007
THE LOWDOWN Following on from Fallon's "Play-Doh" TV spot, Dare has created a new version of Sony's www ...
The Work: New Campaigns UK
05 Oct 2007
SONY BRAVIA - PLAY-DOH CREDITS Project: Play-Doh Client: James Kennedy, general manager, Sony Europe Brief: Demonstrate that Sony LCD televisions deliver colour like no other Creative agency ... drainpipe, from which a small piece of Play-Doh drops before forming itself into a rabbit and hopping out ...
So you think you're original ..
24 Aug 2007
, paint exploding from buildings on a Glasgow council estate and Play-Doh bunnies hopping through ...
Sony Bravia's bouncing bunnies take over New York
10 Aug 2007 | by James Hamilton
"Play-Doh", Fallon's third spot for Sony Bravia, will have a cast of 200 animated rabbits cavorting
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
