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Annual: Top 10 DM Campaigns

A simple concept: send ten objects from ten different brands in a box to subscribers on a Saturday morning. Rory Sutherland called it "one of the biggest ideas in DM in years", and you get the feeling that he's right. In the first box, products ranged from Sony Bravia Play-Doh to a clubhouse lounge offer ...

Close-Up: Big Awards 2008 - a winners' roll call

created a string of groundbreaking ads such as "balls" and "Play-Doh" for Sony Bravia. He's now returned ...

Big Awards 2008: Consumer durables & furniture

Title: Play-Doh Client: Sony Brand: Bravia General manager: James Kennedy Agency: Fallon London ...

Royal Mail partners with advertisers to launch sampling initiative

mailing, to just under 1000 ABC1 males, included a range of brands including a small tub of Play Doh from ...

Fallon beats three to global Sony Bravia task

produced three Cannes award-winning campaigns for Sony Bravia - "balls", "paint" and "Play-Doh". Despite ...

The picture: TV

are the Carling boys in space, Sony's Play-Doh bunnies, Skoda's cake-car, Boots' girls coming, Brylcreem ...

How will HD revolutionise advertising?

- including the award-winning balls, paint and Play-Doh sequences - have contained HD elements and, last ...

Power 100 Marketers of 2008: 51-100

the 'Play-Doh Bunnies' and 'Foam' ads. Martin-Cruz says his strategy is about encouraging consumers to view ...

Fallon's Gorilla scoops black pencil in D&AD awards

Full D AD results table The ad, which also won a Yellow for best use of music, topped a strong night for Fallon s television ads, which picked up a number of Yellows in other categories. Sony s Play-Doh won in the both the animation visual effects (Passion Pictures ...

Samsung looks to pre-load HDTV sets with films

-end lifestyle accessories. While the brand s iconic Balls , Paint and Play-Doh Bunnies ads have focused ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.