Big Awards 2008: Consumer durables & furniture
24 Oct 2008
Title: Play-Doh Client: Sony Brand: Bravia General manager: James Kennedy Agency: Fallon London ...
A simple concept: send ten objects from ten different brands in a box to subscribers on a Saturday morning. Rory Sutherland called it "one of the biggest ideas in DM in years", and you get the feeling that he's right. In the first box, products ranged from Sony Bravia Play-Doh to a clubhouse lounge offer ...
Title: Play-Doh Client: Sony Brand: Bravia General manager: James Kennedy Agency: Fallon London ...
Full D AD results table The ad, which also won a Yellow for best use of music, topped a strong night for Fallon s television ads, which picked up a number of Yellows in other categories. Sony s Play-Doh won in the both the animation visual effects (Passion Pictures ...
. The hurdle he'll have to overcome to repeat that success is another Gorgeous-produced spot: the epic "Play-Doh ... Budgen wins the script for "Play-Doh", the third instalment in Fallon's "colour like no other" campaign ...
no other" campaign doesn't disappoint, and although "Play-doh" was the brainchild of the creative director ...
Walkman, CyberShot cameras and HD equipment, and the brilliant "Play-Doh", the third instalment ... -and-miss creatively, with work for Guinness and Motorola failing to create the stir of a "Play-Doh" or "gorilla ...
Director: Danny Kleinman, Rattling Stick 3. SONY BRAVIA 'PLAY-DOH' After the ever ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.