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Close-Up: Why Sony isn't after another 'balls'

23 Apr 2010 | by Claire Beale

. Not "balls", "paint" or "Play-Doh" great. But then Fallon wasn't doing "great" by the time it lost the Sony ...

Close-Up: Why Sony isn't after another 'balls'

23 Apr 2010 | by Claire Beale

. Not "balls", "paint" or "Play-Doh" great. But then Fallon wasn't doing "great" by the time it lost the Sony ...

Opinion: Perspective - Doing the best work is no longer good enough

07 Aug 2009 | by Claire Beale, claire.beale@haymarket.com

"balls", "paint" and "Play-doh". So Sony's extremely pleased. But that's not enough. Ben Moore ...

Diary: The best awards show award goes to ..

23 Jan 2009

figures, toy cars, mini models, Play-Doh and other bits and bobs (a bit like a Blue Peter art project), the agency pieced together Levi's "launderette", Volkswagen Polo's "police shoot-out", Sony Bravia's "Play-Doh ...

Annual: Top 10 DM Campaigns

12 Dec 2008

A simple concept: send ten objects from ten different brands in a box to subscribers on a Saturday morning. Rory Sutherland called it "one of the biggest ideas in DM in years", and you get the feeling that he's right. In the first box, products ranged from Sony Bravia Play-Doh to a clubhouse lounge offer ...

Campaign video - behind the scenes at Sony's latest ad shoot

11 Dec 2008 | by Staff

Fallon's follow-up to the Sony Bravia "Play-Doh", "paint" and "balls" series of ads was shot in a square in Venaria, Italy, featuring a giant zoetrope. The contraption showed a moving image of the Brazilian football star Kak . View footage of the ad shoot above. ...

Fallon takes over Italian square for latest Bravia spot

27 Nov 2008 | by Kate Nettleton

LONDON - Fallon's follow-up to the Sony Bravia "Play-Doh", "paint" and "balls" series of ads

Production Essays: The global view

14 Nov 2008 | by Steve Davies, Advertising Producers Association

' "tipping point" and Sony's "Play-Doh", we included a huge amount of work that was not big budget ...

"Gorilla" tops 2008 Gunn Report

11 Nov 2008 | by Noel Bussey

It is the second successive year that an ad by the London agency has grabbed the top spot following the success of "paint" in 2007. The ad picked up 30 points overall while the agency had two further executions in the top five with "The baking of Fabia" for Skoda and "Play-Doh" for Sony Bravia ...

Close-Up: Big Awards 2008 - a winners' roll call

31 Oct 2008

created a string of groundbreaking ads such as "balls" and "Play-Doh" for Sony Bravia. He's now returned ...

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