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Campaign video - behind the scenes at Sony's latest ad shoot

Fallon's follow-up to the Sony Bravia "Play-Doh", "paint" and "balls" series of ads was shot in a square in Venaria, Italy, featuring a giant zoetrope. The contraption showed a moving image of the Brazilian football star Kak . View footage of the ad shoot above. ...

"Gorilla" tops 2008 Gunn Report

It is the second successive year that an ad by the London agency has grabbed the top spot following the success of "paint" in 2007. The ad picked up 30 points overall while the agency had two further executions in the top five with "The baking of Fabia" for Skoda and "Play-Doh" for Sony Bravia ...

Big Awards 2008: Consumer durables & furniture

Title: Play-Doh Client: Sony Brand: Bravia General manager: James Kennedy Agency: Fallon London ...

Fallon beats three to global Sony Bravia task

produced three Cannes award-winning campaigns for Sony Bravia - "balls", "paint" and "Play-Doh". Despite ...

Campaign Annual 2007: Top 10 TV and Cinema Ads

Director: Danny Kleinman, Rattling Stick 3. SONY BRAVIA 'PLAY-DOH' After the ever ...

The Work: Private view

Let's start in New York with a brilliant ad for Play-Doh. We see the colourful, mouldable ... this be the end of it. "Play-Doh" is first rate and I bet there's a whole load of you wishing you'd done it first ... Exposure: Direct mail 6. SONY BRAVIA Project: Play-Doh Client: James Kennedy, general manager, Sony ...

The Work: New Campaigns UK

SONY BRAVIA - PLAY-DOH CREDITS Project: Play-Doh Client: James Kennedy, general manager, Sony Europe Brief: Demonstrate that Sony LCD televisions deliver colour like no other Creative agency ... drainpipe, from which a small piece of Play-Doh drops before forming itself into a rabbit and hopping out ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.