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Hasbro has appointed partnership specialist Lime Communications with a brief to find suitable brands. This will not affect current licensed promotions using Hasbro properties. Hasbro s portfolio includes the MB and Parker brands. Other toy properties include My Little Pony, Play-Doh, Subbuteo ...
The UK put in a strong performance overall, netting a total of 20 gongs, including four golds. Two went to Fallon for its Skoda "cake" and Sony "Play-doh" campaigns. DDB and WCRS also scooped gold for their respective VW "night drive" and Transport for London "awareness test" campaigns . The UK also secured six ...
the 'Play-Doh Bunnies' and 'Foam' ads. Martin-Cruz says his strategy is about encouraging consumers to view ...
. Two weeks ago, similar accusations were levelled at Fallon for its play-doh commercial for Sony ...
THE LOWDOWN Following on from Fallon's "Play-Doh" TV spot, Dare has created a new version of Sony's www ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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