Power 100 Marketers of 2008: 51-100
28 May 2008 | by Staff
the 'Play-Doh Bunnies' and 'Foam' ads. Martin-Cruz says his strategy is about encouraging consumers to view ...
The UK put in a strong performance overall, netting a total of 20 gongs, including four golds. Two went to Fallon for its Skoda "cake" and Sony "Play-doh" campaigns. DDB and WCRS also scooped gold for their respective VW "night drive" and Transport for London "awareness test" campaigns . The UK also secured six ...
the 'Play-Doh Bunnies' and 'Foam' ads. Martin-Cruz says his strategy is about encouraging consumers to view ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.