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Royal Mail partners with advertisers to launch sampling initiative

mailing, to just under 1000 ABC1 males, included a range of brands including a small tub of Play Doh from ...

Power 100 Marketers of 2008: 51-100

the 'Play-Doh Bunnies' and 'Foam' ads. Martin-Cruz says his strategy is about encouraging consumers to view ...

Samsung looks to pre-load HDTV sets with films

-end lifestyle accessories. While the brand s iconic Balls , Paint and Play-Doh Bunnies ads have focused ...

The BTAA Awards 2008: Gold Award - Household Appliances

Gold Award: 60-90-Second TV Commercial WINNER Client: Sony Product: Bravia Title: Play-Doh Agency: Fallon London Production company: Gorgeous Enterprises Director: Frank Budgen Writer: Juan Cabral Art director: Juan Cabral Producer: Nicky Barnes ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.