Power 100 Marketers of 2008: 51-100
28 May 2008 | by Staff
the 'Play-Doh Bunnies' and 'Foam' ads. Martin-Cruz says his strategy is about encouraging consumers to view ...
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The UK put in a strong performance overall, netting a total of 20 gongs, including four golds. Two went to Fallon for its Skoda "cake" and Sony "Play-doh" campaigns. DDB and WCRS also scooped gold for their respective VW "night drive" and Transport for London "awareness test" campaigns . The UK also secured six ...
the 'Play-Doh Bunnies' and 'Foam' ads. Martin-Cruz says his strategy is about encouraging consumers to view ...
It won't change the world, but the new Carling space ad is better than Cadbury's "gorilla", Orange's "rainbow", Sony's "Play-Doh" and Guinness' "domino" combined. Carling ads used to be good pieces of work for a brand that felt like it was being taken downmarket. This is a different keg of beer. The "belong ...
. Two weeks ago, similar accusations were levelled at Fallon for its play-doh commercial for Sony ...
SONY BRAVIA - PLAY-DOH CREDITS Project: Play-Doh Client: James Kennedy, general manager, Sony Europe Brief: Demonstrate that Sony LCD televisions deliver colour like no other Creative agency ... drainpipe, from which a small piece of Play-Doh drops before forming itself into a rabbit and hopping out ...