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Beyond digital

advertising with award-winning spots, including 'Balls', 'Paint' and 'Play-doh', was cast aside in favour ...

Royal Mail partners with advertisers to launch sampling initiative

mailing, to just under 1000 ABC1 males, included a range of brands including a small tub of Play Doh from ...

Power 100 Marketers of 2008: 51-100

the 'Play-Doh Bunnies' and 'Foam' ads. Martin-Cruz says his strategy is about encouraging consumers to view ...

Samsung looks to pre-load HDTV sets with films

-end lifestyle accessories. While the brand s iconic Balls , Paint and Play-Doh Bunnies ads have focused ...

Sony's latest TV ad to feature foam bubbles

included Balls , Paint and Play-Doh Bunnies . Sony has a UK marketing budget of 21m, more than half ...

MEDIA CHOICE: KISS 100

Plaistow to rhyme with Play-Doh). The music is varied - you could easily be listening to Virgin ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.