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Anomaly beats Fallon to £50m Sony Europe account

08 Dec 2009 | by Kate Nettleton

of iconic ads for its Bravia TVs - "balls", "paint" and "Play-doh" - that formed part of the defining ...

Sony shortlists Fallon and Anomaly for pan-European ad account

16 Nov 2009 | by Kate Nettleton

iconic ad campaigns for the Bravia brand including "balls", "paint" and "Play-doh". ...

Sony Europe reviews advertising account

04 Aug 2009 | by Kate Nettleton

s work on the Sony business, especially its Bravia campaigns including "balls", "paint" and "Play-doh ...

Samsung fills top position

21 Oct 2008 | by Fiona Ramsay

Martin-Cruz has taken the top role at Samsung, where he is now head of marketing, following the exit of Anthony Marsella in June with no job to go to. Martin-Cruz left Sony in July after three years heading the company's 22-strong marketing team. He led campaigns such as the Bravia 'Paint' and 'Play-doh ...

Power 100 Marketers of 2008: 51-100

28 May 2008 | by Staff

the 'Play-Doh Bunnies' and 'Foam' ads. Martin-Cruz says his strategy is about encouraging consumers to view ...

The Work: New Campaigns UK

05 Oct 2007

SONY BRAVIA - PLAY-DOH CREDITS Project: Play-Doh Client: James Kennedy, general manager, Sony Europe Brief: Demonstrate that Sony LCD televisions deliver colour like no other Creative agency ... drainpipe, from which a small piece of Play-Doh drops before forming itself into a rabbit and hopping out ...

 

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