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Hasbro appoints Initiative to US media business

and The Game of Life, as well as products such as Play-Doh, Rubik's Cube, Guess Who? and Bop It. Tim ...

Royal Mail introduces branded objects mail product

Normal 0 In the pilot 1,000 ABC1 men aged 24-35 were sent a light blue cardboard box, branded "Matter", containing objects including soap crayons from Nissan, tubs of Play-Doh from Sony Bravia and a sweatband from Nintendo Wii as well as a Clubhouse Lounge offer from Virgin Atlantic. Royal Mail ...

Flack's Week: 9 March

controversial Play-Doh creations, Hill Knowlton was crowned the winner and has the 'honour' of organising ...

The Marketing Profile: Tom Hings of Royal Mail

of boxes of free branded goods to consumers. The test mailing, which included a small tub of Play-Doh from ...

How will HD revolutionise advertising?

- including the award-winning balls, paint and Play-Doh sequences - have contained HD elements and, last ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.