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Sony 'play-doh' by Fallon London

Play-doh rabbits invade New York in the latest Sony Bravia spot created by Fallon London.

Play-Doh rabbits go wild in new Sony Bravia ad

Play-Doh bunnies cavorting around the streets of New York....The ad follows on from the acclaimed balls and paint executions, which featured bouncing balls and exploding paint. All the ads were created by Fallon London. Called Play-Doh , the 60-second spot was shot over three weeks in New York and used 2.5 tonnes of modelling clay to create the effect of rabbits ...

Campaign video - behind the scenes at Sony's latest ad shoot

Fallon's follow-up to the Sony Bravia "Play-Doh", "paint" and "balls" series of ads was shot in a square in Venaria, Italy, featuring a giant zoetrope. The contraption showed a moving image of the Brazilian football star Kak . View footage of the ad shoot above. ...

Sony shortlists five agencies for pan-European ad account

campaigns for Sony, including "balls", "paint" and "Play-doh" for Sony Bravia. ...

Sony's latest TV ad to feature foam bubbles

included Balls , Paint and Play-Doh Bunnies . Sony has a UK marketing budget of 21m, more than half ...

Fallon beats three to global Sony Bravia task

produced three Cannes award-winning campaigns for Sony Bravia - "balls", "paint" and "Play-Doh". Despite ...

Brand barometer - Sony pulls another rabbit out of the hat

. This time it features a horde of multicoloured Play-Doh rabbits swarming around New York to the sound of the Rolling Stones She s a Rainbow, finishing up with a giant 30ft red Play-Doh bunny. It is just ... and blowing up 70,000 litres of paint, this ad used 2.5 tonnes of Play-Doh to make the 200 rabbits and filming ...

Hasbro appoints Initiative to US media business

and The Game of Life, as well as products such as Play-Doh, Rubik's Cube, Guess Who? and Bop It. Tim ...

Anomaly beats Fallon to £50m Sony Europe account

of iconic ads for its Bravia TVs - "balls", "paint" and "Play-doh" - that formed part of the defining ...

Sony Europe reviews advertising account

s work on the Sony business, especially its Bravia campaigns including "balls", "paint" and "Play-doh ...

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