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. But Wilson adds: 'It tends to be the case that if a client signs up to Fire Proof, they can specify a third-party analyst (as part of the evaluation). 'Ideally we do like to use third parties as this has more value to the marketing department. In fact, it's always best to have third-party analysis to give that objectivity ...
From lists of favourite comedians, films and footballers to surveys on health, finances, education and politics, hardly a day passes without the media highlighting some sort of poll reflecting attitudes to daily life. As a device for generating coverage, the PR industry's love affair with research continues ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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