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In the run-up to Christmas the Conservative Party sent out a direct mail appeal to 100,000 homes...supporters. For political parties, the attraction of direct marketing is that it allows them to make ... membership database of any political party. If used to its fullest, its potential is massive. Hot ... marketing for political parties. But there is a desire on behalf of Labour to look at new ideas ...
LONDON - Labour and the Conservatives are on track to spend record amounts on direct marketing to target the few floating voters who will determine the election, according to exclusive research commissioned by Marketing.
LONDON - The three main political parties dramatically increased their spending on direct marketing.... Direct mail and door-drops accounted for almost £4.4m of the £17.8m spent by the Conservative Party, 269 ...
The three main political parties dramatically increased their spending on direct marketing...by the Conservative Party, 269% up on the sum spent in 2001. It spent £8.2m on advertising. Labour boosted its ...
The government has enraged sections of the direct marketing community by allowing political...The government has enraged sections of the direct marketing community by allowing political parties to use the electoral roll for fundraising. The move comes despite the recent ... than a year to reverse a Home Office Working Party recommendation to limit commercial use ...
political parties, accusing them of flouting DM industry guidelines on data protection in the run...political parties, accusing them of flouting DM industry guidelines on data protection in the run ... the parties acted like they feel they are above the law and charged them with breaching data protection ... . He added that he had seen little evidence of parties taking the issue seriously and said there were ...
The political parties are taking a more targeted approach to win the backing of those who can...targeting for years. He expresses surprise that the UK political parties have not taken this approach before ... Political marketing in the UK has finally found the personal touch. This general election will be the first in which the two main parties lean heavily on sophisticated databases and other direct ...
that political parties are contravening privacy rules by contacting TPS registrants, despite further calls to do..., and according to the spokesman the TPS complaints line has told callers that political parties were not covered ... that political parties should not make unsolicited calls to promote their party or solicit support to a person ... political party to conduct research by telephone, although in carrying out research it is vital ...
the political parties....between the political parties. The controversial move is to be considered by the committee on standards in public life, chaired by Sir Patrick Neill, which will investigate party funding. It has ... favour a pounds 10 million campaign spending limit by each party in the year before an election ...
LONDON - Political parties have been warned by the Information Commissioner to "stay in line...guidance for parties and candidates covering a range of communications channels including direct mail ... Compliance Conference this morning, Graham urged the parties to stick to the guidance, highlighting ... parties and the SNP. It recently served an enforcement notice on the Labour Party after it made ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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