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Political parties shun outdoor ads

The Conservatives were the only major political party to spend money on outdoor advertising during...Between them, the three main political parties spent 16.1m on media between 1 March and 31 May ... . Neither the Liberal Democrats nor the Labour Party spent any money on outdoor, despite the medium's historic role in elections and both parties releasing images of high-profile posters during the election ...

Green Party launches personalised party election broadcast

LONDON - The Green Party has positioned itself as "a true alternative" to the main political...political parties have become increasingly blurred, with each party "now seemingly only separated ... to help the party secure its first Westminster seat. Work includes a personalised party election broadcast, seeded on the party's campaign website , that encourages supporters of the Green party to become ...

Marmite stages lovers versus haters election

LONDON - Marmite is introducing two new political parties ahead of holding its very own election...change to "Tarmite". The parties will begin campaigning on 2 April when their party political broadcasts ... Created by DDB UK, "The Love Party" and "The Hate Party" have been set up, with each attempting ... .marmitenewsnetwork.com. Each party has a Marmite-related manifesto and a series of pledges to be implemented if they get ...

Diary: Saatchi party brings political rivals together

In what Maurice Saatchi described on the night as the most unlikely coalition since the current Government, the two warring Saatchi tribes downed spears and raised glasses to toast their 40th at the Saatchi Gallery last week.

Tories give up party political broadcast slot for East Africa

The Conservative party will become the first political party to give up a party political broadcast...political broadcast and a spokesman for the Conservatives said this was the first time a political party had ... Taylor Made Media, satirises what political parties usually say during party political broadcasts ... wanted to use our party political broadcast to highlight this devastating crisis and call on the British ...

Close-Up: Vote-winners or a political embarrassment?

platforms, a cross-section of voters reveal in our mini poll which party's advertising swayed them....fictional political party - The Labservatives - which aims to show the main two parties as interchangeable ... ("Labservative" is a naff idea wrapping a good point, but what other political party do you want to pat ... political novice, I've had to gather as much knowledge as I can through the media and the parties' campaigns ...

Diary: Ivy's political face-off

Last Thursday, up and down the country, political heavyweights went head-to-head in the General...However, further down the rungs of power, there was another political contest going on in The Ivy. By some twist of table planning fate, sitting at either end of a long booth of tables staring at each ... front and centre in the Tory party's communications plan, and Robert Senior, the Saatchi & Saatchi chief ...

Perspective: What I learned after swapping digital for political campaigns

In the same way, I found recently that creating advertising for a political party is of a different order from actually conducting a political campaign. It's a cliche that all politics is local and that political campaigns are won "on the ground"; however, this point was driven home to me personally when I ...

Can Labour initiative help ad industry?

The political party is introducing a think tank to boost the UK's creative economy....Cuddling up to the creative industries isn't exactly a new phenomenon in Labour Party circles ... 's economic growth may have a political significance that's not readily apparent. In the late 90s, Chris ... adland was never sure about what it wanted from government. Now the party wants to re-engage with 13 ...

Richard Exon: In marketing terms, modern politics is a category in decline

and politics. Things in Scotland may be hotting up since the SNP's dramatic victory earlier this month....generation of leaders, public interest in politics has rarely been lower. In fact, if voter turnout - a mere 35.4 per cent in London - and party membership levels are seen as indicators of category health, a marketer would call politics a category in decline. Despite the promise of a fresh start that each ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.