Click 
to remove filters
In the run-up to Christmas the Conservative Party sent out a direct mail appeal to 100,000 homes...supporters. For political parties, the attraction of direct marketing is that it allows them to make ... membership database of any political party. If used to its fullest, its potential is massive. Hot ... marketing for political parties. But there is a desire on behalf of Labour to look at new ideas ...
LONDON - Labour and the Conservatives are on track to spend record amounts on direct marketing to target the few floating voters who will determine the election, according to exclusive research commissioned by Marketing.
elections have been driven by marketing. But - and it is a big but - political parties ...
's recommendation that the UK's ban on paid-for broadcast advertising by political parties should remain in place....the recommendations are an overhaul of the system of allocating party political broadcasts (PPBs), and that all ...
LONDON - Tactics used by political parties to woo female voters are clumsy and outdated....the campaign as 'presidential'. The parties' use of social media has led political commentators to dub ... -media electioneering rings false. 'The political parties are creating these siloed communities,' she says. 'It ... to the confrontational, argumentative style of politics' some believe alienates women voters. The parties also seem ...
Political parties will be allowed to advertise on railway stations and Railtrack roadside...Political parties will be allowed to advertise on railway stations and Railtrack roadside advertising sites for the first time since the railways were privatised. Until now, political ... -sheet poster sites to political advertisers on the sites lining the tracks, and on the majority ...
LONDON - Political parties are showing brands the way on handing consumers control...Being a naive sort of fellow, I thought that in elections contending parties are supposed ... believe that personal data should be controlled by individual citizens themselves.' Both parties have ... political and operational sense. It's not the subject of electioneering because it actually signifies a ...
LONDON - The three main political parties dramatically increased their spending on direct marketing.... Direct mail and door-drops accounted for almost £4.4m of the £17.8m spent by the Conservative Party, 269 ...
The three main political parties dramatically increased their spending on direct marketing...by the Conservative Party, 269% up on the sum spent in 2001. It spent £8.2m on advertising. Labour boosted its ...
LONDON - Peter Mandelson has attacked the advertising industry's proposal that political parties...the traditional format of party political broadcasts. The proposal followed the Electoral Commission ... . Liberal Democrat director of communications David Walter said: "The danger of abolishing party political ... in turn-out at last year's general election. "I think we've reached the limit of soundbite politics ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
