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Political ads fail to make an impact in run-up to the General Election

in full swing in April we were expecting the main political parties to unleash some headline ... . With party politics increasingly homogenised, perhaps the era of hard-hitting political posters is behind us ... The only political advertisement to make the April's Ads that Make News survey, compiled ...

Stars line up to support Labour Party's last election broadcast

LONDON – Labour has enlisted a number of high-profile celebrities for the party's final party...and vote for it." An earlier party political broadcast for the Labour Party was directed by Academy ... the election. Model and presenter Messenger praises the party for the work it has done in helping families ...

Chemical body hires Politics International

, has hired Politics International to provide public affairs consultancy. It follows a 15-way pitch..., has hired Politics International to provide public affairs consultancy. It follows a 15-way pitch in which CIA s current consultancy Westminster Strategy did not take part. Politics International ... relations. Chris Guyver, director of Politics International, said: The Chemical Industries ...

Merck tenders corporate and political PR

Merck Sharp and Dohme, part of the world s largest pharmaceutical company, is expanding its use of corporate and public affairs agencies in response to new NHS legislation.

Mudslinging politicians star in viral game pushing Radio 1's Newsbeat

the chance to splat the men in suits in a light-hearted dig at party politics....The game 'Political Mudslinging' was created to provide some light relief as part of the station's election coverage, giving listeners easy to understand information about the political process ... . The game offers users the chance of choosing which party to support and attempting to hit as many ...

Adidas 'house party' by Sid Lee

Agency Sid Lee was responsible for the ad, set at a wild house party. ...

Ann Summers appoints Liquid for third-party activity

LONDON - Ann Summers has appointed Liquid Communications to help it branch out with third-party...access to an affluent female target audience. Ann Summers parties reach more than 40,000 women a week ... intimate products away from the public eye. The parties are free and offer consumers the chance to have a look at items before they buy as well as order free and arrange discrete delivery. The parties ...

TUI's offers third parties the chance to piggybank in mailings

LONDON - World of TUI, the UK's biggest holiday firm company, is offering third parties...Third-party firms will be able to have their offers inserted into passenger ticket wallets and invoice letters for the first time. The insert programme is entirely selective, with advertisers being able to choose the specific brand within World of TUI that their mailings will be affiliated with ...

Ad regulators threaten Make Poverty History

they object to the organisation's political nature....The communications regulator, Ofcom, has told interested parties that it intends to make a ruling on whether to allow MPH to advertise, but has yet to set a date for its decision. But an Ofcom ... viewers to the website www.makepovertyhistory.org, because the site contains "political" content. MPH ...

ScreenSelect appoints Brand Response for third-party and ads task

to its website and develop partnerships with third-party brands..... However, Brand Response will also look into forging deals with third-party brands so that ScreenSelect ... the experience of our members and provide them with what they require of third parties." This summer ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.