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What Next in Digital?

of this year - those of the political parties - there was a feeling that an opportunity had been missed ... that the money was spent on old media - a 30-minute infomercial. There was a feeling that UK political parties ... " this time. But who knows what learnings the parties may need in a few months' time? Because, if one thing ...

Digital's future is in the past

. As an incoming political party leader once quipped to his outgoing counterpart: "You were once the new." It's a ... , as UK politics sought its version of Barack Obama, politicians discovered that it takes more than a Twitter account to win an election. For example, there was the Conservative Party's attempt to trend ...

Conservatives pledge 'no legislation'

The party would seek "responsibility deals" with different industries but would stop short of bans or threats to legislate. They would also reject this week's call by the British Medical Association for a total ban on alcohol advertising. The first sign of the Tories' approach emerged when the party backed a ...

CMOs fail to cope with real-time brand conversations, says IBM

the next three to five years, only 26% are tracking blogs, 42% are tracking third-party reviews and 28 ...

And in the real world... Sainsbury's, BT, British Airways and more

. It is proposing tighter rules to protect data passed on to third-party developers on these sites. Source ...

We'll Call You - Caffe Nero

, bye bye. Verdict The call-handler was polite, but did not seem confident in her knowledge ...

Brand barometer: Coffee shops, which one is most prominent online?

, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...

Brand barometer: Fast-food chains, which one is most prominent online?

, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...

Dogs beat Darth Vader in Super Bowl ad ratings

house party. "Pug attack" repeated Doritos' past theme of a man teasing a dog with the snack ...

McDonald's to sponsor Olympics volunteering

is that they can then report back to others.' Stakeholders and other interested parties have broadly welcomed ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.