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Political parties fight broadcast curb

The number and length of party political broadcasts (PPBs) would be cut under proposals submitted...The number and length of party political broadcasts (PPBs) would be cut under proposals submitted to the political parties by the BBC and ITV. The broadcasters want to move PPBs from ... . The political parties, which will begin talks with BBC and ITV chiefs in the next few weeks, are expected ...

Political parties shun outdoor ads

The Conservatives were the only major political party to spend money on outdoor advertising during...Between them, the three main political parties spent 16.1m on media between 1 March and 31 May ... . Neither the Liberal Democrats nor the Labour Party spent any money on outdoor, despite the medium's historic role in elections and both parties releasing images of high-profile posters during the election ...

BELOW-THE-LINE: Political parties vie for direct approach

In the run-up to Christmas the Conservative Party sent out a direct mail appeal to 100,000 homes...supporters. For political parties, the attraction of direct marketing is that it allows them to make ... membership database of any political party. If used to its fullest, its potential is massive. Hot ... marketing for political parties. But there is a desire on behalf of Labour to look at new ideas ...

Cint sampling technology behind new political poll

which will gauge public opinion on Sweden's political parties....9.6926 Normal 0 Cint's new sampling technology is being used to generate the poll, which has been launched by the political consultancy United Minds, based on the opinions of 1,000 adults every month. The findings are published in the afternoon newspaper Aftonbladet. Cint says ...

Shake-up of PPB rules will allow slots to resemble ads

Political parties will be able to run three-minute TV broadcasts under proposals issued...Political parties will be able to run three-minute TV broadcasts under proposals issued ... ). Broadcasters have bowed to pressure from ad agencies and the Labour Party for slots shorter than the traditional five minutes. In the future, parties will be able to run three- or four-minute films ...

Paper Round (26 April) - a look at the day's newspapers

LONDON - The three main political parties squabble over a potential coalition as a hung parliament...claims the Labour party is split over 'Clegg ultimatum' and The Daily Telegraph claims the Tories ... . The Financial Times writes that the parties face 'brutal choices over deficit', while The Daily Express ... '. In other political news, children's secretary Ed Balls has been fined for using his mobile phone while ...

Bloomberg TV found in breach of rules after Labour broadcast

political parties....no equivalent coverage was given to other political parties during the General Election campaign. Bloomberg ... , but no such coverage had been given at any time through the campaign to the other major political parties. In its ... , and followed it by long interviews with Tony Blair and two other senior members of the Labour Party ...

'Old' media reasserts supremacy as election battle heats up

such as TV and posters are replacing online mashups as the political parties' battlegrounds of choice...the political parties are to encourage people to vote in a way that The X Factor or Britain's Got Talent ... This year was supposed to be the UK's great multichannel, Obama-style election. All the political parties and most of the commentators predicted online would be the medium where the toughest battles were ...

Paper Round (13 April) - a look at the day's newspapers

LONDON - The Guardian splits its cover between the two leading political parties, showing 'two

ITV News seeks voters' response

messages put out by political parties.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.