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Unilever tops 2012 Marketing Society Awards nominations

Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

parked, with an eye-catching outdoor campaign featuring internal organs affected by air pollution ...

Direct Agency of the Year: OgilvyOne

and Kasperky, while organic growth came from existing clients such as Mini, Ikea and Boots. This new ...

Microsoft's Skype deal could be a game-changer for mobile, say agencies

it needed that they could not have developed organically to get to where they want to go. Skype has been ...

Caples winners highlight strength of international work

The John Caples International Awards, produced by Haymarket Media US in collaboration with the Caples Organization, honour the most creative solutions to marketing problems. Shackleton Madrid won the Caples Best in Show for its 'Quique the Head' campaign for jeans brand Diesel. The campaign took home ...

Vouchers and gift cards: Corporate incentives

clothing, organic wine, scooters and garden hammocks. The programme uses an e-voucher and online account ...

WPP buys US DM house

. The fundamental beliefs of our organizations and how to serve the healthcare ecosystem are very much aligned," he ...

Content is King

being used to serve branded content to those on the move. Benadryl's hayfever app gives users pollen ...

Coca-Cola to launch cookery book through Harvey Nichols

James, organic farmer and former Blur member; and Julia Parsons, food writer. The book is edited ...

Information Arts snapped up by Harte-Hanks

organically by attracting top name clients." ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.