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Organix brings in Bottle PR for campaign work

15 May 2012 | by John Owens

The maker of organic baby and toddler foods has called in Bottle PR to handle the brand's UK PR....Vann when she saw a gap in the baby food market for food that used only organic, natural ingredients ...

McDonald's serves up 'one a day' fizzy drink for kids

09 May 2012 | by Daniel Farey-Jones

alongside carrot sticks, fruit bags, mineral water and organic semi-skimmed milk. McDonald's claimed ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ...

Clipper Tea turns to Aardman Animation for TV push

25 Apr 2012 | by Kate Lloyd

Organic and Fairtrade drinks producer Clipper Tea is rolling out a TV campaign promoting its

Bob Marley's son to launch coffee in the UK

10 Apr 2012 | by John Reynolds

An organic coffee brand set up by Bob Marley’s son, Rohan Marley, is to launch in the UK....The brand is called Marley Coffee and it will be sold in three organic blends: One Love medium roast; Buffalo Solider dark roast; and Lively Up! espresso. A Jamaica Blue Mountain variant will also be available. The company said a cut of all profits from Marley Coffee UK will be given to support Kicks ...

Rachel's to launch digital Kitchen Moments drive

05 Apr 2012 | by Sarah Shearman

Rachel's, the organic dairy brand, is ramping up its digital activity with the launch of a 'Kitchen...with its target audience of 30- to 65-year-old women, who enjoy quality organic food and time spent ...

ISBA conference: with brands getting over their first crush on social media, what happens next?

27 Mar 2012 | by Gemma Charles

to do well in, we don't enter it half-heartedly; and, as communities rarely build quickly organically ...

Kraft Foods kicks off digital roster review

22 Mar 2012 | by Sara Kimberley

to handle advertising for its organic chocolate brand Green Black s. Mother won the business, previously ...

Plum makes first foray into TV

16 Mar 2012 | by John Reynolds

Plum, the organic baby food brand, has signed up to sponsor the parenting strand of programming...,000 on the year previous. The brand lags behind market leader Hipp organic, which reported sales of 27.5m ...

Kraft hires Mother for Green & Black's ad account

12 Mar 2012 | by Anne Cassidy

Kraft Foods has appointed Mother to handle the advertising account for its organic chocolate brand...Mother won the business, which was previously held by Brave, following a pitch which kicked off in November last year. Erin Kennedy, senior brand manager, said: "The delivery of a new communications platform will be pivotal to Green Black s plans in 2012. As pioneers of the Organic, fairtrade ...

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