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Government defends 'waste of money' mobile campaign

LONDON - A Government-funded mobile video series aimed at cutting teenage pregnancy has come under...for 250,000 as part of the government's strategy to reduce teenage pregnancy rates. It was made ... , in this case teenage pregnancy and sexual health, so we believe it is a legitimate use of public money to explore this, in the context of a much wider cross-government teenage pregnancy strategy. The department ...

COI weekly drama on mobile phones encourages teens to use condoms

The weekly drama, whose cast is made up of members of local youth groups, was developed by the COI and creative agency 20-20 London. It focuses on the lives six teenagers and aims to reduce teenage pregnancy and Sexually Transmitted Illnesses in 15 to 18-year olds. The cast is made up of individuals from local youth ...

COI launches mobile drama series to promote safe sex

a Condom' campaign, which aims to reduce teenage pregnancy and the incidence of STIs in 15- to18 ...

Emma's Diary launches mobile service for expectant mothers

LONDON - Emma's Diary, the week-by-week pregnancy guide for the UK's estimated 1m expectant mothers...step of pregnancy in digital format. Lifecycle Marketing said it created a mobile format for Emma ... timed SMS multimedia messages, which would coincide with a particular week of their pregnancy. Simon ... information on their pregnancy. Lifecycle Marketing also plans real-time interactivity for the mobile version ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.