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MEDIA: FOR THE RECORD

, the publisher of Baby Magazine, has launched a new magazine, Pregnancy. The bi-annual magazine is aimed ...

PROFILE: Man of French letters - Patrick Legrand, Division MD, Durex Condoms

, where he was responsible for launching First Response, a pregnancy test. Legrand s marketing ...

THE FOCUS GROUP GROUPIES: Are they being too polite or are they lying? A species of ’professional’ focus group attendants seems to be leading researchers astray. Damian Lanigan investigates the ’groupie’ problem

researching home pregnancy tests, the respondent with the high heels and the beard should probably ...

ADVERTISING & PROMOTION: Why mandatory warnings can be better than bans

frightening, longest running advertising campaign in this country says so. Smoking kills, harms pregnancy ...

MARKETING MIX: SOAP BOX - Industry should grow up and help working parents

the baby full term and rounded the pregnancy off with a nine-hour labour. She worked full time until two...A friend of mine has recently had a baby. There s nothing unusual in that, of course. She carried the baby full term and rounded the pregnancy off with a nine-hour labour. She worked full time until two days before her son was born and was back at work two weeks after the birth. My friend ...

MARKETING MIX: Last chance for a table at Tommy’s Trivia event

to problem pregnancies. It s a black-tie event. it costs pounds 1000 for a table for ten ...

TOP UK AND EUROPEAN BRANDS: Europe’s hottest brands

of 93 to 95 per cent pregnancy prevention). Targeting women in stable relationships, Persona ...

 

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