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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - ACQUISITION PROGRAMME

mailings of letter, collectible magazine and product coupons. It started at three months into pregnancy ...

PROFILE: Man of French letters - Patrick Legrand, Division MD, Durex Condoms

, where he was responsible for launching First Response, a pregnancy test. Legrand s marketing ...

Analysis: Why PPP prescribed shops - PPP healthcare’s plans to open a chain of high-street shops aims to stir up a stagnating healthcare market, writes Patrick Barrett

pregnancy, infertility and hormonal treatment, plus a 24-hour advice line. But to market ...

ADVERTISING & PROMOTION: Why mandatory warnings can be better than bans

frightening, longest running advertising campaign in this country says so. Smoking kills, harms pregnancy ...

MARKETING MIX: SOAP BOX - Industry should grow up and help working parents

the baby full term and rounded the pregnancy off with a nine-hour labour. She worked full time until two...A friend of mine has recently had a baby. There s nothing unusual in that, of course. She carried the baby full term and rounded the pregnancy off with a nine-hour labour. She worked full time until two days before her son was born and was back at work two weeks after the birth. My friend ...

MARKETING MIX: Questionable tactics at quiz night.

to find the answers to problem pregnancies. Still on the subject of charities and quizzes, anyone ...

MARKETING MIX: Last chance for a table at Tommy’s Trivia event

to problem pregnancies. It s a black-tie event. it costs pounds 1000 for a table for ten ...

Public Relations: Small screen big prospects - Getting publicity onto our TV screens, usually via the video news release, requires know-how. Robin Cobb reports on the growing number of television PR specialists

women to determine safe days for sex without pregnancy. Footage was provided of the pack, point ...

 

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