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MEDIA: In Brief - New guide to new arrivals

The publishers of Baby Magazine, WV Publications, has announced a new arrival. Pregnancy...The publishers of Baby Magazine, WV Publications, has announced a new arrival. Pregnancy, The Essential Guide, is a biannual reference guide featuring product information, interviews with health professionals and tips on getting the best out of the NHS. ...

FOCUS: HEALTH PR - Cashing in on the fruits of labour/The mother and baby market represents a major opportunity for PR professionals to build brand loyalties that will last for years. Good PR can build mutually beneficial relationships. Mark Hunter report

the moment of conception, through the pregnancy, birth and beyond, a mother and her child represent a ... gains access to information, services and products that ease her through her pregnancy ... is to identify the market. This may sound easy, but by the time a woman has announced her pregnancy ...

Profile: Emma Kane, Basham and Coyle Partnership - A stock rising fast in the City/Basham and Coyle’s new director has a bulging City contacts book

at the Basham and Coyle Partnership, failed to milk any coverage out of her last pregnancy, which resulted in a...Emma Kane has missed a trick. The 30-year-old, who has just been hired as a board director at the Basham and Coyle Partnership, failed to milk any coverage out of her last pregnancy, which resulted in a son 20 weeks ago. This is not as ridiculous as it sounds. After all, Kane is the woman ...

Shilland lights up HEA’s anti-smoking campaign

against smoking during pregnancy. Shilland is one of nine agencies on the HEA s roster, which includes ...

Facing the music

and pregnancy. The campaign uses Potteresque techniques where the characters launch into song and dance ...

Judge and Jury: Persona could have brought a personal touch to reliability row - Unipath should have tried to appear more caring without admitting liability in the row about its Persona contraceptive, says Neil Kendle, chairman of Fusion Communications

contraceptive and unwanted pregnancies in women using it, has intensified. Was the product overhyped ... the company about unwanted pregnancies and I m afraid that the quotes I have read from the UK general ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.