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MEDIA: In Brief - New guide to new arrivals

The publishers of Baby Magazine, WV Publications, has announced a new arrival. Pregnancy...The publishers of Baby Magazine, WV Publications, has announced a new arrival. Pregnancy, The Essential Guide, is a biannual reference guide featuring product information, interviews with health professionals and tips on getting the best out of the NHS. ...

FOCUS: HEALTH PR - Cashing in on the fruits of labour/The mother and baby market represents a major opportunity for PR professionals to build brand loyalties that will last for years. Good PR can build mutually beneficial relationships. Mark Hunter report

the moment of conception, through the pregnancy, birth and beyond, a mother and her child represent a ... gains access to information, services and products that ease her through her pregnancy ... is to identify the market. This may sound easy, but by the time a woman has announced her pregnancy ...

Analysis: Why PPP prescribed shops - PPP healthcare’s plans to open a chain of high-street shops aims to stir up a stagnating healthcare market, writes Patrick Barrett

pregnancy, infertility and hormonal treatment, plus a 24-hour advice line. But to market ...

ADVERTISING & PROMOTION: Why mandatory warnings can be better than bans

frightening, longest running advertising campaign in this country says so. Smoking kills, harms pregnancy ...

MARKETING MIX: SOAP BOX - Industry should grow up and help working parents

the baby full term and rounded the pregnancy off with a nine-hour labour. She worked full time until two...A friend of mine has recently had a baby. There s nothing unusual in that, of course. She carried the baby full term and rounded the pregnancy off with a nine-hour labour. She worked full time until two days before her son was born and was back at work two weeks after the birth. My friend ...

MARKETING MIX: Last chance for a table at Tommy’s Trivia event

to problem pregnancies. It s a black-tie event. it costs pounds 1000 for a table for ten ...

Shilland lights up HEA’s anti-smoking campaign

against smoking during pregnancy. Shilland is one of nine agencies on the HEA s roster, which includes ...

Judge and Jury: Persona could have brought a personal touch to reliability row - Unipath should have tried to appear more caring without admitting liability in the row about its Persona contraceptive, says Neil Kendle, chairman of Fusion Communications

contraceptive and unwanted pregnancies in women using it, has intensified. Was the product overhyped ... the company about unwanted pregnancies and I m afraid that the quotes I have read from the UK general ...

PREGNANCY: AN EXPERT’S VIEW: Pregnancy is a magazine about - yes, you guessed it ... Fiona

is also pregnant and passed on this new pregnancy magazine (excitingly entitled Pregnancy...is also pregnant and passed on this new pregnancy magazine (excitingly entitled Pregnancy) with the accolade, this is the best pregnancy magazine by far , I was rather looking forward to curling up with Pregnancy and seeing what it had in store. Firstly, it looks better than the other magazines ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.