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Judge and Jury: Persona could have brought a personal touch to reliability row - Unipath should have tried to appear more caring without admitting liability in the row about its Persona contraceptive, says Neil Kendle, chairman of Fusion Communications

23 Jan 1997 | by NEIL KENDLE

contraceptive and unwanted pregnancies in women using it, has intensified. Was the product overhyped ... the company about unwanted pregnancies and I m afraid that the quotes I have read from the UK general ...

PREGNANCY: AN EXPERT’S VIEW: Pregnancy is a magazine about - yes, you guessed it ... Fiona

09 Jan 1997 | by FIONA SMEDLEY, joint managing director

is also pregnant and passed on this new pregnancy magazine (excitingly entitled Pregnancy...is also pregnant and passed on this new pregnancy magazine (excitingly entitled Pregnancy) with the accolade, this is the best pregnancy magazine by far , I was rather looking forward to curling up with Pregnancy and seeing what it had in store. Firstly, it looks better than the other magazines ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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