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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - ACQUISITION PROGRAMME

mailings of letter, collectible magazine and product coupons. It started at three months into pregnancy ...

MEDIA: In Brief - New guide to new arrivals

The publishers of Baby Magazine, WV Publications, has announced a new arrival. Pregnancy...The publishers of Baby Magazine, WV Publications, has announced a new arrival. Pregnancy, The Essential Guide, is a biannual reference guide featuring product information, interviews with health professionals and tips on getting the best out of the NHS. ...

FOCUS: HEALTH PR - Cashing in on the fruits of labour/The mother and baby market represents a major opportunity for PR professionals to build brand loyalties that will last for years. Good PR can build mutually beneficial relationships. Mark Hunter report

the moment of conception, through the pregnancy, birth and beyond, a mother and her child represent a ... gains access to information, services and products that ease her through her pregnancy ... is to identify the market. This may sound easy, but by the time a woman has announced her pregnancy ...

MEDIA: FOR THE RECORD

, the publisher of Baby Magazine, has launched a new magazine, Pregnancy. The bi-annual magazine is aimed ...

 

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