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FOCUS: HEALTHCARE PR - ’Lifestyle’ drugs seek a PR remedy. The Viagra debate has clearly shown why non-NHS medicines need good PR if they are to compete with prescribed brands. Robert Gray reports
04 Dec 1998 | by ROBERT GRAY
taboo subjects - ranging from thrush to teenage pregnancy - have called for a form of media ... . Even more sensitive as an area for communications is teenage pregnancies. However, on behalf of client Clearblue, a home pregnancy test, Sandpiper has targeted teens, particularly those at college ...
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