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The Big Question: How should the PR industry handle the Max factor?

in the headline stories of Jeffrey Archer s fall from grace and the announcement of Cherie Blair s pregnancy...Once again Max Clifford has made the news in his own right, through his involvement in the headline stories of Jeffrey Archer s fall from grace and the announcement of Cherie Blair s pregnancy PETER HEHIR PORTER NOVELLI INTERNATIONAL Although he operates in an area I know little about, he ...

RELATIONSHIP MARKETING AWARDS 1999: The Haymarket Customer Magazines retail award

, from early pregnancy to two-year-olds. The magazines provide information and advice from experts ...

RELATIONSHIP MARKETING AWARDS 1999: The Polestar Select best use of a customer database

is central, since it triggers the mailing of eight magazines marketing different stages of pregnancy ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.