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THE BOOK OF LISTS: The 10 Best radio ads

Pregnancy Awareness 'odd one out' A clever spot that promotes the Government's Sexwise information ...

MEDIA: NIGHT AND DAY - AN EXPERT'S VIEW. Ian Darby tuned in to Night and Day, ITV1's latest soap offering, which boasts a saucy omnibus

and the pregnancy of Anthony. As you'd expect for the first week of a soap, the acting is a little wooden ...

Leo Burnett nabs gold Aerial for McDonald's

for the "odd one out" spot for COI/Department of Health teenage pregnancy awareness (charity and public ...

MARKET RESEARCH: The Lie Detectors - Are questionnaire respondents telling the truth about what they think, but not what they really do?

. Rates of sexually transmitted disease, patterns of unplanned pregnancy and the new DNA findings ...

MARKET RESEARCH: The Search for the Holy Grail - True consumer insight is what marketers need. Ken Gofton discovers the methods being used to get under customers' skins

trends such as school truancy or teenage pregnancies. Within client companies, one manifestation ...

Parenting's Complete Guide to Pregnancy

Seven months into my first pregnancy and I feel that I am already an expert on baby magazines ... of Expecting Our Baby, now called (verbosely) Practical Parenting's Complete Guide to Pregnancy, arrived ... before. There was nothing in the pregnancy and birth news page that broke the knowledge barrier ...

COI calls first pitch for media planning roster

-driving campaigns, Delaney Lund Knox Warren & Partners, which handles the anti-teen pregnancy campaign, and St ...

Iris to warn teens of pregnancy risk with brand associations

-the-line strategy as part of its drive to reduce the UK teenage pregnancy rate. Iris will work on targeting educational messages to teenagers by linking the issue of teenage pregnancy with major consumer brands ... is handling the advertising for the DoH teenage pregnancy drive. The DoH decided to act after figures showed ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

to TBWA/London but by July it was back on track with wins from COI for the teenage pregnancy task ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

pregnancy task and the pounds 14 million Teletext account. The comeback was completed by September when ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.