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MEDIA BRIEFS: Bumps & Babies to be launched on 1 September

PREGNANCY TITLE: Bumps & Babies, a magazine for pregnant women, is being launched on 1 September by the National Childbirth Trust. The quarterly magazine will cover health, finance, services, baby products and returning to work. It will be included with the Global Pregnancy Welcome Pack, reaching 150,000 women. ...

MEDIA BRIEFS: Bumps & Babies to be launched on 1 September

PREGNANCY TITLE: Bumps & Babies, a magazine for pregnant women, is being launched on 1 September by the National Childbirth Trust. The quarterly magazine will cover health, finance, services, baby products and returning to work. It will be included with the Global Pregnancy Welcome Pack, reaching 150,000 women. ...

ABC FIGURES: Parenting market up ..

The parenting market was up 4% with Emap's Pregnancy & Birth achieving a 22.6% increase on the previous year. This was countered by a 22.1% slide in sales of IPC Media's Practical Parenting. Emap Esprit also had the market leading title, Mother and Baby which increased its ABC by 1.7% to 84 ...

Parenthood magazines

There were contrasting results for two of the big publishers in the parenthood category. EMAP Esprit's Pregnancy Birth rapidly gained ground on IPC's Practical Parenting. EMAP's baby delivered a ... 's Practical Parenting Complete Guide to pregnancy was also down, by more than 10%, although overall the field ...

DIRECT MARKETING: Getting value out of consumer lists - Effective use of data sources is key to the success of FMCG brands, says Mary Cowlett

of pregnancy. Inside is a claim card that can be exchanged in Superdrug stores for a Mother Pack and Baby ...

 

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