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Teen brands help drive sexual health awareness to under-18s

The initiative aims to attract brands that can help educate teenagers about issues such as pregnancy, sexually transmitted diseases, and the use of condoms. The campaign has been developed by youth ... number of teenage pregnancies in Europe: twice the number of Germany, three times the number of France ...

DIRECT MAIL: Big brands turn to direct media - The pressure to make budgets stretch means FMCG firms are increasing their spend on DM

first-time and subsequent mums. A series of four pregnancy guides will be mailed direct to first ... nappies and wipes. Subsequent mums will receive calendars, one for during pregnancy and the other as a ...

iVillage takes the lead in women's sector with debut ABCe

, such as diet and fitness, relationships, and pregnancy and baby, and generates revenue through advertising ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.