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to remove filtersBRAND HEALTH CHECK: Mothercare - Why are modern mums deserting Mothercare? With competition from opposite ends of the kids' market, how can Mothercare regain its status as the number one choice for parents and pregnant mums, asks Suzy Bashford
24 Jan 2002 | by SUZY BASHFORD
, pregnancy can now be cool and Mothercare's maternitywear certainly doesn't reflect that. There is a great need for information and advice during pregnancy and early motherhood. Mothercare could ... -brand as 'Babycare' and be the expert on pregnancy and babies up to toddler stage. It's niche but it could ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
