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BRAND HEALTH CHECK: Mothercare - Why are modern mums deserting Mothercare? With competition from opposite ends of the kids' market, how can Mothercare regain its status as the number one choice for parents and pregnant mums, asks Suzy Bashford

, pregnancy can now be cool and Mothercare's maternitywear certainly doesn't reflect that. There is a great need for information and advice during pregnancy and early motherhood. Mothercare could ... -brand as 'Babycare' and be the expert on pregnancy and babies up to toddler stage. It's niche but it could ...

TFM PREVIEW: Technology helps reach consumers - The Technology For Marketing 2002 event will showcase more efficient ways of interacting with customers

and friends throughout pregnancy and parenthood and also hosts discussion forums for members to share tips ...

MEDIA BRIEFS: Publisher John Brown is launching magazine

on issues such as pregnancy, marriage and retirement. Group editor is Richard Welch. ...

Virgin One launches £10m ad blitz

, knowing full well he is quitting his job. Other ads will address unexpected pregnancies, ditching ...

ITC review sees an end to ads ban

The Independent Television Commission has lifted its ban on advertising for pregnancy test services and hair-loss clinics after a lengthy 18-month consultation with consumer and industry groups. ITC carried out the most comprehensive review of advertising regulation since the start of commercial ...

 

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