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AGENCY 2002: Creative Agency of the Year - Mother

' theme, and its lightness of touch looks set to repeat the success of DLKW's 2002 Teenage Pregnancy ...

AGENCY 2002: Media Agency of the Year - Naked

planning briefs. These include the NHS and Inland Revenue, plus sexual health and teenage pregnancy ...

2002 IPA EFFECTIVENESS AWARDS: BRONZE AWARD - TOMMY'S

had to combat a belief that failed pregnancies were "just not meant to be" but also the vicious spiral...J Walter Thompson was briefed to raise awareness and developed the tagline 'because every pregnancy should have a happy ending'. It focused on three target audiences, mothers of under-fives, adults and media owners, in the hope that the latter would donate free space. Success would be measured ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.