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SMA Nutrition targets new parents with CRM strategy

The drive is aimed at improving communication with the target audience and showing that the brand is caring, by highlighting key information at relevant stages during pregnancy and after the baby's birth. The information will only be sent to parents who have opted into receive it. Parents can sign up via SMA Nutrition ...

THE BOOK OF LISTS: The 10 Best DM Campaigns

of the issues that surround smoking during pregnancy and to direct pregnant women to a free NHS phone line ...

DLKW Dialogue makes Griffiths managing partner

advertising for the Department of Health's Teenage Pregnancy campaign, which aims to reduce teenage pregnancies by 50%. If you have an opinion on this or any other issue raised on Brand Republic, join ...

RDP launches kids collection with Emma's Diary

's leading pregnancy guide Emma's Diary.

THE DIRECT APPROACH: Communicator's Paul Seligman believes improved targeting and proven cut-through have made major progress

pregnant women who are interested in both extra dental care during pregnancy and appropriate tooth ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.