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SMA Nutrition targets new parents with CRM strategy

The drive is aimed at improving communication with the target audience and showing that the brand is caring, by highlighting key information at relevant stages during pregnancy and after the baby's birth. The information will only be sent to parents who have opted into receive it. Parents can sign up via SMA Nutrition ...

THE BOOK OF LISTS: The 10 Best DM Campaigns

of the issues that surround smoking during pregnancy and to direct pregnant women to a free NHS phone line ...

THE BOOK OF LISTS: The 10 Best radio ads

disease, scarring of the fallopian tubes, ectopic pregnancy or, for women and men: infertility! SFX ...

MEDIA BRIEF: Rice quits

PREGNANCY BIRTH: Una Rice, editor of Emap's Pregnancy Birth, has quit for personal reasons

Farley's promotes infant formula with community site

The site has been designed by WCRS, and aims to offer helpful advice and guidance to mothers who are breast- or bottle-feeding their babies. Once they have registered, mums become members of the tinytums and bigtums online clubs. Via the clubs, mothers and mothers-to-be can share pregnancy and parenting ...

FEATURE - the baby boon

-looking mother wondering how the hell she is going to cope. "For first time mums, the whole pregnancy and birth ... press. Glossy pages covering every aspect of pregnancy and parenthood. The worry makes pregnant women ... to trust at particular moments along the cycle of pregnancy and early parenthood and they are unlikely ...

DLKW Dialogue makes Griffiths managing partner

advertising for the Department of Health's Teenage Pregnancy campaign, which aims to reduce teenage pregnancies by 50%. If you have an opinion on this or any other issue raised on Brand Republic, join ...

Mother's Choice reverses roles in follow-up TVC

the message that boys had to take responsibility in the event of an accidental pregnancy. "After realising ... of the previous series - some felt it was not right to blame the women in the event of an unplanned pregnancy ...

Mother's Choice reverses roles in follow-up TVC

the message that boys had to take responsibility in the event of an accidental pregnancy. "After realising ... of the previous series - some felt it was not right to blame the women in the event of an unplanned pregnancy ...

CAMPAIGNS: Orchid makes baby hearing test blossom - Healthcare PR

. However, the launch was covered extensively in The Times, the Daily Mirror, the Sunday Express, Pregnancy ...

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