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Media: Emap in standalone website for mothers

Mother & Baby and Pregnancy & Birth will provide the content, which will also include videos, podcasts ...

Media: Discovery offers 'mum' podcasts

with a 'pregnancy weekend' of programming. The series, which begins on 8 September, will feature 50 expectant and recent mothers relating their experiences of pregnancy and childbirth. Listeners will be able to select their pregnancy week and receive weekly updates related to their stage of progress ...

Media: Childline ties up with urban drama series

will tackle issues including bullying, drugs, depression, homelessness and pregnancy. Partnership marketing ...

Childline ties up with urban drama series

will tackle issues including bullying, drugs, depression, homelessness and pregnancy. Partnership marketing ...

Adwatch: NiQuitin CQ - 'Nicotine receptors'

to eat mint humbugs, the doctor suggested that the best way for her to curb her pregnancy munchies

News Analysis: Help the Aged takes financial risk

, but does not include cover for pregnancy and has no upper age limit, while its home insurance covers homes ...

Sales Promotion: Going hand in hand

to women and men in a discreet manner; communication was carried through Unipath pregnancy testing kits ... to communicate with young people to cut rates of teenage pregnancy and sexually transmitted infections. It also ...

How to sell brands no one wants

in an ad for Clearblue pregnancy tests drew a number of complaints to the Advertising Standards Authority ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.