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Government encourages sex talk through new TV campaign

The first execution in the campaign, by VCCP is an attempt to promote more open and honest discussions about contraception. The TV spot is aimed at 16 -24 year olds and their parents, reminding the younger group that contraception can help prevent sexual disease and unwanted pregnancy.? Gillan Merron ...

The Marketing Profile: Ian MacArthur of the NSPCC

the service with issues such as bullying, drugs, depression and pregnancy. MacArthur sets great store ...

Department of Health selects CMW for Healthy Start scheme

The agency won the account after a pitch against two undisclosed agencies, in a process handled by COI. CMW will create marketing campaigns that encourage pregnant women and the mothers of young children to join Healthy Start. The initiative promotes the importance of healthy eating in pregnancy ...

Department of Health appoints VCCP to sexual health account

campaigns aimed at educating young people about teenage pregnancy, sexual health and contraception. The work ...

VCCP picks up COI sexual health task

teenage pregnancy, sexual health and contraception. The work will involve engaging a broader audience ...

COI appoints Profero to sexual health digital brief

reduce teenage pregnancy, improve sexual health in young people, and raise awareness of the range ...

Peta "sex talk" ad banned in UK

encouraged to have unprotected sex by her parents. They respond to her fear of pregnancy by assuring her ...

COI reviews digital account for sexual health

pregnancy, improving sexual health in young people and raising awareness of the range of contraceptive ...

Naked retains COI sexual health media task

Naked Communications beat rival pitching agencies WPP-owned Mediaedge:cia and Omnicom's Manning Gottlieb OMD to the task, which focuses on teenage pregnancy as well as general sexual health issues. The pitch which was handled by COI followed a strategic review held by DH and DCSF which recommended ...

COI reappoints Naked and shortlists ad agencies for sexual health brief

new campaigns to help reduce teenage pregnancy improve sexual health in young people and raise ... to warning people to protect themselves against unwanted pregnancy and STIs, campaigns can target a broader ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.